Chinese American Museum
The Chinese American Museum (CAM) is dedicated to researching, preserving, and sharing the experiences and contributions of Chinese Americans in the United States through quality exhibitions, programs, events, publications, and workshops. In addition to its role in the community as an active-learning institution, CAM is also proud to serve as a visual symbol of new and emerging traditions.
My role as the marketing coordinator includes everything related to the visuals of the museum. When I first joined, I was immediately aware that CAM was due for an image refresh to keep up with the times. I established visual brand identity guide to develop a more modern image for marketing materials for the museum’s website, social media content, advertisements, signage, programs, newsletters, and other materials.
Chinese American Museum Brand Identity
Graphic Design Samples
the boba show: style guide
AAPIHM Branding
AAPIHM Programming Graphics
